Social networking – not a new idea for the twenty-something generation
– but an idea that has finally crossed over into the corporate
boardroom thanks to customer demand and open standards technologies built on
service-oriented architectures (SOA).
With 20% of employees at large companies now contributing to blogs, social
networks, Wikis, and other Web 2.0 services (according to IDC in a survey of
197 workers), the trend is no surprise, with companies finding ways to
capitalize on this activity with their own in-house social networks.
Such activities have grown, in part, due to an awareness of the competitive
advantages organizations can gain by incorporating more interactive and
context-aware collaboration capabilities. These capabilities have originated
fr... (more)